I am a journalist at heart with extensive experience from some of Sweden’s leading media outlets, including Dagens Nyheter, Svenska Dagbladet, and Bonnier Tidskrifter. After working as a journalist and trend analyst in New York and Los Angeles for several years, I created PopFoodie Media – a company dedicated to identifying and analyzing food trends from the U.S. and translating them for the European market.
PopFoodie Media offers tailored trend and insight reports, trend boosts, curated scout trips as well as content and communication strategies for companies within the food and lifestyle industry. Each project is customized with a carefully selected team of researchers, strategists, and creatives to ensure clients receive the precise expertise needed to meet their goals.
I believe one of my greatest strengths as a trend analyst is my journalist background. For 20 years I have been searching for trends and trying to make sense of the future through interviews and storytelling. Today that is my tool to help you create strategies that will create growth by understanding tomorrow’s consumer needs and innovations.
You’ll reach me at sofie at popfoodie punkt se
Best regards,
Sofie Zettergren Bonnevier
PopFoodie Media AB
Birger Jarlsgatan 123
113 56 Stockholm
Sweden
